Page 1 / 8
FOR ONE RESTAURANT

You already knowyour restaurant.Nobody knows yourlast fourteen months.

Most software for restaurants is really software for restaurant groups — built so somebody in an office can see restaurants they are never standing in. You are standing in yours. So Syphor does the opposite job: it holds the fourteen months you cannot, and reads the competition you cannot be on while you are working.

1WHAT YOU ALREADY KNOWand what we are not going to insult you by explaining

You know your Fridays.

You know what a good one feels like by half past seven, and you knew last night was soft before you cashed out.

You know your people.

Who is quick on a section, who talks to tables, who you would put on a twelve-top and who you would not.

You know your regulars.

By name, by drink, and by which of them stopped coming in about a month ago.

You know your restaurant.

You have been standing in it. Nothing on a screen is going to tell you something you watched happen.

2AND THE THREE THINGS NOBODY CAN HOLDnot because you are not paying attention

You cannot be in the room
and watching the year at the same time.

These are not failures of attention. They are things a person standing in a restaurant physically cannot do, and they are the only three things Syphor is actually for.

THE DRIFT

The things that move two percent at a time.

Your chicken went up eleven percent across four invoices in six weeks. Your average check slid $2.40 the month after the new menu. Your Tuesday lunch has been quietly shrinking since March. None of it looked wrong on the day it happened, and none of it is visible from the floor.

THE OUTSIDE

The half of the story that is not in your building.

It rained. There was a game on. The place two streets away dropped their prices, put on a Thursday special and started answering their reviews. You cannot be in your restaurant and watching your competitors at the same time — and one of those explains most of your odd nights.

THE MEMORY

Fourteen months, held properly.

What did you do the last four times it poured on a Friday? Was last August actually better, or does it just feel that way? You have the receipts. Nobody has the time to line them up — and the answer is worth money every time it comes up.

3WHAT ACTUALLY HAPPENSbetween locking up and your first coffee

You go home. It gets to work.

11:40pm

You cash out and go home.

Same as always. It felt like a decent night.

2:00am

It reads your competitors.

The prices, the reviews and the moves at the places nearest you.

6:00am

It pulls the weather.

Yesterday’s and today’s, matched to your own history of wet nights.

6:40am

It compares you to you.

Not to a benchmark, not to the industry. To your own last fourteen months, with the weather taken out.

7:00am

One page, on your phone.

What happened, what was unusual, what it cost, and the one thing worth doing today. Read it with your coffee in ninety seconds.

4ONE RESTAURANT, THREE BUSINESSESa real one — a billiards hall in New England

“Everyone says rain brings people in.
Syphor put a number on it.”

A billiards hall is three businesses in one room — the tables, the bar and the kitchen — and one register lumps them together. The weather runs the door, everybody knows it, and nobody had ever measured it.

Syphor found that rain is worth seventeen percent. When it pours, people come in and play, so the wet forecast now staffs the rail instead of excusing the night.

It also found that table time is the number one seller — ahead of every dish and every draft — which changed how the place is priced and promoted. And the night the tables ran 167% over their normal, the owner read it at seven the next morning instead of noticing at month end.

+17%
SALES ON RAINY DAYS
No. 1
TABLE TIME — AHEAD OF EVERY DISH AND EVERY DRAFT
+9.7%
SALES, YEAR OVER YEAR
One restaurant
NO HEAD OFFICE, NO GROUP VIEW, NO ANALYST
5WHAT IT COSTSthe same as everybody else pays
$199
a month.
EVERY FEATURE · UNLIMITED PEOPLE · $6.54 A DAY
30 DAYS FREE · NOTHING CHARGED UNTIL DAY 31
NO TERM · NO NOTICE · STOP WHEN YOU LIKE
$250 ONCE TO SET UP · ON YOUR FIRST INVOICE, NOT BEFORE

There is no smaller version for smaller restaurants. No starter tier that stops working when you need it, no features held back until you open a second restaurant. You get the identical product a twenty-site group gets.

That is deliberate. The reason a single-restaurant owner needs the memory and the competition is exactly the same reason a group does — and charging you less by giving you less would take away the parts that make it worth having.

Your chef, your bookkeeper and whoever runs your Saturdays can all have it. Nobody is charged per person, ever.

6WHEN NOT TO BUY ITwe would rather say it now than on day 29

Three times this is the wrong answer.

You opened last month.

There is not enough history yet for “compared to your own normal” to mean anything. Come back at six months and it will be worth ten times as much.

Your numbers are not in a computer.

If your point of sale does not keep the detail, there is nothing for Syphor to read. We would rather tell you on the phone than take a month of your money finding out.

You want it to do the books.

It is not an accountant and it files nothing. It tells you where the money went; somebody still has to do the books.

ONE RESTAURANT IS ENOUGH

Bring the question you have
never had time to answer.

What did we do the last four times it rained on a Friday? Is my chicken more expensive than it was in June? Did the new menu help? Twenty minutes, on the demonstration restaurant, and we will answer it while you watch — or tell you honestly that you do not need us yet.

Or call — a person answers: 1 888 593 3881