← The brief
A sample morning

A bakery-cafe.

The page that lands before seven, for a bakery-cafe with one store. Blue Door Bakery is invented, and so is every number on its page. The page, the order it is in and the way every line is set against that place’s own normal are the ones the product returns.

SAMPLE, A PLACE LIKE YOURS · FICTIONAL RESTAURANT, FICTIONAL NUMBERS
PUBLISHED DAILY, ABOUT YOUR RESTAURANT, BY SYPHOR
The Morning Brief
 
BLUE DOOR BAKERYWEDNESDAY MORNING
$2,810 ▲ 6.4%
vs. your usual Tuesday ($2,640) · 312 tickets
AGAINST LAST YEAR
gray is last yearSALESPROFIT
Same Tuesday$2,810 ▲ 8.5%
$2,590
$314 ▲ $62
$252
Last 7 days$19,600 ▲ 4.3%
$18,800
$2,135 ▲ $175
$1,960
Month to date$55,400 ▲ 3.9%
$53,300
$6,050 ▲ $430
$5,620
THE ONE THING TODAY
You kept about $314 yesterday after every bill. You threw out $96: 38 croissants and 14 loaves baked for a rush that was over by 10:30.
Day-old sold 9 of 40 at half price. That runs about $35,000 a year. Bake the 8:30 croissant batch at 30, not 60, and put day-old on the counter by 7 at $2: about $420 a week, steps 1 and 3.
SALES → PROFIT
YESTERDAY
Sales
  
$2,810
Food
  
$702
Labor
  
$930
Thrown out
  
$96
Card fees
  
$78
Other fixed costs
  
$690
Profit
  
$314
 
LAST 7 DAYS
Sales
  
$19,600
Food
  
$4,900
Labor
  
$6,470
Thrown out
  
$720
Card fees
  
$545
Other fixed costs
  
$4,830
Profit
  
$2,135
For the week: labor is an estimate until payroll posts, fixed bills until the bills post. Prime cost 61.7%, with what was thrown out.
THE LEDGER
Tickets312 ▲ 4.0%
6 to 11 AM 214, 11 AM to 3 PM 98.
Avg ticket$9.01 ▲ 2.4%
Labor33.1%
Bakers 14.2%, counter 18.9%.
Invoice prices$63 a week more ▲ 4 up, 1 down
7 invoices this week, every line against last week’s. Butter is $41 of it, flour $22.50.

Labor. Four on the counter from 1 to 3 PM rang 31 tickets, $214: $108 of counter labor. Two can carry 31 tickets. The other two cost $54.

Invoices. Butter hit $4.85 a pound on Monday’s Valley Dairy invoice, $4.45 last week; 102 pounds a week is $41 more. Flour went from $21.40 to $22.90 a 50 lb bag, 15 bags a week, $22.50 more. A croissant now costs $1.40 to make, up from $1.31, and still sells for $3.75.

The bake. The second croissant batch went in at 8:30, 60 pieces. The rush was over by 10:30 and 38 were left at close. Your last four Tuesdays sold 22 after 9 AM.

Reviews and competition. 9 new reviews average 4.7; two said the line reached the door at 7:45, your 40-ticket half hour. A coffee kiosk opened in the train station Monday; your 7 to 8 AM did 74 tickets against a usual 76.

Events and weather. Saturday’s farmers market is on the square; the last three market Saturdays did about $3,900 against a usual $3,300. Cold and clear all week.

CATERING · WHAT’S BOOKED
Thursday 7:30 AM2 dozen
Office pastry box, confirmed, $96.
Friday 8 AM40 people
School breakfast, coffee and pastries, deposit paid.
FROM THE LOGBOOK · YESTERDAY’S CLOSE
Grinder 2 drifting; shots running 34 seconds. Out of oat milk at 9:50.
Priya, shift lead, 2:40 PM.
48 tickets came after 9:50; 1 in 5 takes oat milk, so about 9 lost at $5.25.
MENU SANDBOX · TRY IT BEFORE IT GOES ON THE MENU
Day-old pastries $2.00 instead of half price, on the counter by 7, if they sell.+$126 a week
THE ACTION LIST · TODAY, IN ORDER
1.Cut: The 8:30 croissant batch to 30 today. About $294 a week.
2.Send: Two of the four on the 1 to 3 PM counter home at 1. About $378 a week.
3.Price: Day-old at $2.00, on the counter by 7 AM. About $126 a week.
4.Raise: A croissant to $3.95 today, on about 450 a week. About $90 a week.
5.Staff: One more on the register Saturday 8 to 11, $40 of labor, so the market’s extra $600 does not wait in line.
6.Order: Two more cases of oat milk on Friday’s order; you ran out at 9:50.
7.Fix: Grinder 2: recalibrate before open; shots should pull in 28 seconds.
8.Stage: Thursday’s pastry box ready at 7:15; Friday’s school breakfast loaded by 7:40.
9.Make: A third batch of scones by 9; you sold out at 9:20 two days running.
Ask Syphor anything: “What did we throw out last month, by item?”
LETTERS TO THE EDITOR
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SAMPLE EDITION · BAKERY-CAFE · SINGLE STORE · ON SQUARE · FICTIONAL RESTAURANT, FICTIONAL NUMBERS. YOURS RUNS ON YOUR OWN.

Demonstration data. An invented place and one invented night.

SyphorOne page, every morning.

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