SAMPLE, A PLACE LIKE YOURS · FICTIONAL RESTAURANTS, FICTIONAL NUMBERS PUBLISHED DAILY, ABOUT YOUR RESTAURANTS, BY SYPHOR The Morning Brief | HARBORLINE · ALL 5 STORES | WEDNESDAY MORNING |
All 5KingswayHarbor PointEastsideUptownMidtown $24,600 ▲ 6.9%vs. a usual Tuesday, $23,010 · 794 covers · made $176 after every bill last night AGAINST LAST YEAR · ALL 5 STORES | gray is last year | SALES | PROFIT |
| Same Tuesday | $24,600 ▲ 5.1% $23,400 | $176 ▼ $434 $610 |
| Last 7 days | $205,000 ▲ 3.3% $198,500 | $15,380 ▼ $1,320 $16,700 |
| Month to date | $578,000 ▲ 3.0% $561,000 | $42,800 ▼ $3,300 $46,100 |
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THE ONE THING TODAY Midtown lost $780 last night, its fourth losing Tuesday in a row. Five cooks on the line all night for 117 covers. The other four stores ran three. After 8 PM: 12 guests, $370 of sales, $200 of kitchen labor and $90 on the floor. After food and card fees, that stretch lost $45. Dev cut the floor, not the line. Two reviews say lunch came out slow. The cooks are on the wrong shift. Three on the line Tuesdays, 2 PM to close, not five: 16 cook hours, $320. Put 2 of those hours on a lunch cook, 11 to 1. Net $280 a Tuesday, $1,200 a month. |
ACROSS YOUR 5 STORES, LAST NIGHT | 1 | Kingsway best Tuesday in 8 weeks | $5,900 | 27% | $579 |
| 2 | Harbor Point patio full from 6 | $5,500 | 28% | $395 |
| 3 | Eastside flat | $4,900 | 29% | $139 |
| 4 | Uptown 12 cancellations after 6 PM | $4,700 | 30% | -$157 |
| 5 | Midtown five cooks for 117 covers | $3,600 | 38% | -$780 |
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SALES → PROFIT · ALL 5 STORES LAST NIGHT LAST 7 DAYS For the week, all five stores: labor is an estimate until payroll posts, fixed bills until the bills post. Prime cost 60.0%. |
THE LEDGER · ALL 5 STORES | Per check | $65.08 ▲ 1.8% 378 checks, about $31 a guest. |
| Labor est. | 29.8% Kitchen 16.7%, floor 13.1%. |
| Invoice prices | $260 a week more ▲ 14 up, 3 down All five stores, every invoice line against last week’s. Chicken is $77 of it. |
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Labor. Kingsway kept three swing cooks an hour past the 8 PM drop 3 nights a week: 9 cook hours, about $180 a week, for 20 covers. Uptown: 12 guests canceled after 6 PM: about $370 of sales, $245 after food and card fees, more than the $157 loss. Invoices. Bayview Foodservice, yesterday: chicken breast $118.40 a case, up from $108.60. 14 cents a plate: the $14 chicken sandwich goes from 32% to 33% food cost. 34 cases a month, about 2,400 plates: $330 a month, $77 a week. Reviews and competition. 4.5 on 58 new reviews this week. Rio Taco, across from Kingsway, started a $2 Taco Tuesday; Kingsway still sold 32 fish tacos, usually 20. Weather and events. 54°F tonight: heaters on at Kingsway and Harbor Point by 5. Saturday sunny, farmers market near Harbor Point. RESERVATIONS · WHAT’S ON THE BOOK | Saturday brunch | 142 booked ▲ 18% vs. a usual 120; 14 of the extra 22 at Harbor Point. |
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FROM THE LOGBOOK · LAST NIGHT’S CLOSE Midtown: Full kitchen until close. Sent one server home at 7:30. Dev, closing, 11:05 PM. Kingsway: Heaters out of propane at 8:30. Fish tacos 86'd at 9:10. Maria, closing, 11:42 PM. Uptown: Dead after 7. Kept four on the floor until 10, should have cut two at 8. Carla, closing, 10:51 PM. |
MENU SANDBOX · TRY IT BEFORE IT GOES ON THE MENU | Fish Tacos $15.99, not $14.99, at Harbor Point, away from Rio Taco. Hold last week’s 110: $110 a week more. Sell 10 fewer: same profit. | +$110 a week |
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THE ACTION LIST · TODAY, IN ORDER | 1. | Midtown: Three cooks from 2 PM, lunch cook 11 to 1: $1,200 a month. That still leaves Midtown $500 short a Tuesday. Fix the slow lunch the two reviews named, then run a Tuesday lunch special to bring back 40 guests at about $19 a check: $760 of sales, $500 after food and card fees, and Midtown breaks even. Owner: Dev. |
| 2. | Kingsway: Swing cooks off at 8, not 9: about $780 a month. Tonight, propane before 5. Next Tuesday, prep 36 fish tacos, not 20, against Rio Taco’s $2 deal. Owner: Maria. |
| 3. | Uptown: Two servers off at 8 on the 3 slow nights a week: about $60 a night, $780 a month. Confirm text at 3 PM, card on tables of 6 or more: $370 of sales last night. Owner: Carla. |
| 4. | Chicken: Ask Bayview to hold $108.60 or quote elsewhere by Friday. If it stays, sandwich $14 to $14.50 at all five: about 1,500 a month, $750, more than double what Bayview added. Owner: you. |
| 5. | Harbor Point: Fish tacos $15.99: $110 a week. One more patio server Saturday 11 to 2: $45 for 14 more guests, $430 of sales. Owner: Sam. |
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Ask Syphor anything: “What would Midtown make on a Tuesday with the kitchen closed at 9?” LETTERS TO THE EDITOR Love thisSomething’s offDiscuss in Syphor →SAMPLE EDITION · CASUAL · MULTI STORE · FICTIONAL RESTAURANTS, FICTIONAL NUMBERS. YOURS RUNS ON YOUR OWN. |