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A sample morning

Fine dining.

The page that lands before seven, for a fine dining restaurant. The Juniper Room is invented, and so is every number on its page. The page, the order it is in and the way every line is set against that place’s own normal are the ones the product returns.

SAMPLE, A PLACE LIKE YOURS · FICTIONAL RESTAURANT, FICTIONAL NUMBERS
PUBLISHED DAILY, ABOUT YOUR RESTAURANT, BY SYPHOR
The Morning Brief
 
THE JUNIPER ROOMWEDNESDAY MORNING
$10,120 ▲ 4.4%
from your usual Tuesday, $9,690 · 92 covers · lost $580 last night
AGAINST LAST YEAR
gray is last yearSALESPROFIT
Same Tuesday$10,120 ▲ 2.4%
$9,880
-$580 ▼ $360
-$220
Last 7 days$96,000 ▲ 3.9%
$92,400
$6,010 ▼ $890
$6,900
Month to date$271,000 ▲ 3.4%
$262,000
$16,900 ▼ $1,500
$18,400
THE ONE THING TODAY
Two bottles went up on Monday’s Vintage Imports invoice and your list never moved. About $930 a month until you reprice, $11,000 a year.
Library Cabernet went from $72 to $90, Sonoma Pinot Noir from $30 to $38. At 3 and 20 bottles a week, $214; wine cost 26.7% against your 26% target. Move the Cabernet from $180 to $195 and the Pinot from $95 to $105 today.
SALES → PROFIT
LAST NIGHT
Sales
  
$10,120
F&B cost
  
$2,990
Labor
  
$3,340
Card fees
  
$300
Other fixed costs
  
$4,070
Profit
  
-$580
 
LAST 7 DAYS
Sales
  
$96,000
F&B cost
  
$28,320
Labor
  
$30,340
Card fees
  
$2,840
Other fixed costs
  
$28,490
Profit
  
$6,010
For the week: labor is an estimate until payroll posts, fixed bills until the bills post. Prime cost 61.1%.
THE LEDGER
Wine$3,440 ▲ 21%
From a usual Tuesday. Bottles $2,300, up 38%; glass $1,140.
Invoice prices$370 a week more ▲ 11 up, 3 down
14 invoices this week, every line against last week’s. The two wines are $214 of it, the ribeye $110.

The money. Tuesdays lose two ways: a Saturday-sized close for 5 covers, and a slow night carrying a full day of rent.

Labor. The 10 PM seating sold $550 to 5 covers. Six cooks and four servers stayed to 11:15: $380 of labor, $160 of food, nothing made. Keep the sous, one cook and two servers after 9:30; send four cooks and two servers home, about $240 a night back. Tuesday still loses $340; that is the rent.

Wine. Over 30 nights Ana and Marco sell $52 of wine a cover, the other three $24. Tables Theo, your sommelier, visits run $10 a cover more; the other three seat about 50 covers Friday.

Invoices. Ribeye rose $1.75 a pound, to $31: about $110 a week at 9 a night, two points on a $92 plate. Leave it.

Around you. Alder opened six blocks away, a $125 tasting against your $150; Thursday is 9 covers short in its second week, so Elena calls the regulars today. A review called 8 PM loud, bar full; hold the bar to 10 tonight. Symphony opens Friday two blocks away; clear, 52°F, so guests walk in 5:30 to 6:15.

RESERVATIONS · WHAT’S ON THE BOOK
Tonight74 booked ▲ 12%
vs. 66 usual.
Thursday58 booked ▼ 13%
vs. 67 usual.
Friday118 booked
28 open at 5:30 and 6:00.
Harvest Dinner, Sat.56 of 70
11 Library Cabernets on hand, about four weeks at 3 a week; leave it off Thursday’s order at $90.
FROM THE LOGBOOK · LAST NIGHT’S CLOSE
The Hendersons asked about a private room for 20 in December. Dish machine slow at close, third night.
Elena, closing, 11:20 PM.
MENU SANDBOX · TRY IT BEFORE IT GOES ON THE MENU
3 and 20 bottles a week at $195 and $105 cover the $214. Wine cost drops to about 26.5%, still half a point over your 26%; the rest is in the list, not these two bottles.+$245 a week
THE ACTION LIST · TODAY, IN ORDER
1.Reprice: The Cabernet to $195 and the Pinot to $105 today. That wins back the $11,000 a year and adds about $1,600.
2.Staff: Tuesdays after 9:30 down to four, about $12,500 a year.
3.Open: Friday’s 28 early seats as a $95 pre-concert menu, out by 7:45, about $2,700 in sales.
4.Book: Elena’s Thursday calls: nine covers, about $1,000 in sales.
5.Send: Theo to those three servers’ tables first Friday, about $500 in wine.
6.Call: The dish machine tech today, before Friday’s $13,000 night.
7.Reply: The Hendersons: 20 at $200 a head is $4,000 in sales.
Ask Syphor anything: “Which bottles have gone up on invoices but not on the list?”
LETTERS TO THE EDITOR
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