SAMPLE, A PLACE LIKE YOURS · FICTIONAL RESTAURANTS, FICTIONAL NUMBERS PUBLISHED DAILY, ABOUT YOUR RESTAURANTS, BY SYPHOR The Morning Brief | LARKSPUR GROUP · ALL 3 RESTAURANTS | WEDNESDAY MORNING |
All 3LarkspurOroThe Pembrook $31,800 ▲ 4.6%vs. your usual Tuesday, $30,400 · 276 covers · made $834 after every bill AGAINST LAST YEAR · ALL 3 | gray is last year | SALES | PROFIT |
| Last 7 days | $255,000 ▲ 5.8% $241,000 | $19,500 ▼ $1,800 $21,300 |
| Month to date | $722,000 ▲ 5.6% $684,000 | $55,200 ▼ $4,600 $59,800 |
Profit against budget, last 7 days: $19,500 against $21,000. |
THE ONE THING TODAY $1,400 a month, about $16,900 a year: since mid-August Northwater bills Oro more than Larkspur for halibut, scallops and crab. Same vendor, same item codes. Northwater moved Oro to its own account number in mid-August, so Oro lost the group’s price. |
ACROSS YOUR 3 RESTAURANTS, LAST NIGHT | # | RESTAURANT | SALES | LABOR | PROFIT |
| 1 | Larkspur private room for 14 | $12,600 | 31% | $914 |
| 2 | Oro halibut sold out at 8:40 | $10,700 | 33% | $673 |
| 3 | The Pembrook party of 12 canceled | $8,500 | 36% | -$753 |
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SALES → PROFIT · ALL 3 LAST NIGHT LAST 7 DAYS For the week: labor is an estimate until payroll posts, fixed bills until the bills post. Prime cost 62.0%. |
THE LEDGER · ALL 3 | Avg per cover | $115 ▲ 1.6% Food $68, wine and drinks $47. |
| Invoice prices | $520 a week more than mid-August ▲ 12 up, 4 down All 3 restaurants, every line against its mid-August price. Northwater’s Oro account is $325 of it, Crestline’s butter $140. |
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The money. The Pembrook averages $10,000 a night against $3,408 in fixed bills. At 30% food and drink, 36% labor and card fees it breaks even at $10,900, so it gives up about $280 on an average night. Net for the week: about $2,000 lost. The Pembrook’s labor for the last 7 days: $25,200, 36% of $70,000 in sales. Invoices. Northwater charged Oro $29.00 a pound for halibut and Larkspur $24.80. 60 pounds a week at Oro: $252. Oro’s $48 special, 7 ounces, costs $14.10 to plate against $12.25 at Larkspur’s price: 22 plates last night, $41 gone, menu unchanged. Scallops $1.90 a pound over on 25 pounds a week, crab $3.10 over on 8, $72 a week more. Crestline’s butter went from $3.40 to $3.80 a pound, 350 pounds a week at all three, $140 a week. Labor. The 12 canceled at 6 and all 9 people stayed on, $3,060 of labor on $8,500 in sales. From 6:30 the second bartender and two line cooks cost $310, serving 14 walk-in covers. Send them home at 6:30 and the Pembrook loses $443 instead. Reviews and competition. Two new reviews called the Pembrook’s music too loud after 9. Maison Vey opened near Oro last Thursday, and Oro’s Thursday came in 6% under usual. Events and weather. Restaurant Week starts Monday at Larkspur and Oro, $65 for three courses. Larkspur is full Saturday with 22 on the waitlist. Saturday 7 PM is 52°F and clear: open the patio with heaters, 16 seats. RESERVATIONS · WHAT’S ON THE BOOK, ALL 3 | Oro Thursday | 61 booked ▼ 22% 78 on a usual Thursday. |
| Saturday | Larkspur full Oro has 18 seats left, the Pembrook 30. |
| Restaurant Week | 146 booked |
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FROM THE LOGBOOK · LAST NIGHT’S CLOSE Oro: Two regulars said they are trying Maison Vey Thursday. Sofia, closing manager, 11:05 PM. The Pembrook: Kept everyone on for walk-ins. James, closing manager, 11:30 PM. |
MENU SANDBOX · TRY IT BEFORE IT GOES ON THE MENU | A $55 wine pairing on the $65 Restaurant Week menu adds about $8 a head over their usual drinks. If 1 in 3 of the 146 guests take it, about $240 kept for the week after pour cost and card fees. | +$390 in sales for the week |
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THE ACTION LIST · TODAY, IN ORDER | 1. | Call: Northwater today. Your controller asks for one group account at Larkspur’s prices and the 9 weeks back: halibut $2,270, scallops and crab $650, about $2,900. |
| 2. | Watch: Oro’s Thursday, Sofia. 17 covers short is about $1,950 in sales and $1,300 less kept, since staff stay. Under 70 by 3 PM, send a server and a cook home, 13 hours, about $300 back. |
| 3. | Open: Larkspur’s patio Saturday. 16 covers at $115 is about $1,850 in sales, $1,050 kept after food, card fees, a $150 patio server and $40 heater gas. |
| 4. | Fix: The Pembrook, James. On a cancel, send the second bartender and two cooks home, $310. If the booking holds a card, the $25-a-head fee is $300. Your call if they are worth waiving it for. Music down after 9. |
| 5. | Price: Butter, your chef. $140 a week, about $600 a month. Get another quote. |
| 6. | Ask: James by Monday: a plan to take the Pembrook from $10,000 to $10,900 a night, or $280 a night out of labor. |
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