SAMPLE, A PLACE LIKE YOURS · FICTIONAL RESTAURANT, FICTIONAL NUMBERS PUBLISHED DAILY, ABOUT YOUR RESTAURANT, BY SYPHOR The Morning Brief | HALFMOON TAQUERIA | WEDNESDAY MORNING |
$3,180 ▲ 6.1%vs. your usual Tuesday ($2,997) · 184 orders AGAINST LAST YEAR | gray is last year | SALES | PROFIT |
| Same Tuesday | $3,180 ▲ 7.4% $2,960 | $190 ▲ $50 $140 |
| Last 7 days | $25,500 ▲ 4.9% $24,300 | $3,060 ▲ $240 $2,820 |
| Month to date | $72,100 ▲ 4.6% $68,900 | $8,600 ▲ $700 $7,900 |
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THE ONE THING TODAY You kept about $190 yesterday after every bill. Labor ran 31.0% against 29.0% for the week, about $64, and $35 of that was the second 3 to 5 PM cashier. DoorDash and Uber Eats took $140 of your sales. 20 orders came through the apps, $540, and they kept 26%. That runs about $50,000 a year. Raise app prices 10% and move 5 app orders a day to your own site: about $360 a week, steps 1 and 3. |
SALES → PROFIT YESTERDAY LAST 7 DAYS For the week: labor is an estimate until payroll posts, fixed bills until the bills post. Prime cost 60.0%. |
THE LEDGER | Orders | 184 ▲ 3.7% Counter 132, online pickup 32, apps 20. |
| Labor | 31.0% Kitchen 19.5%, counter 11.5%. |
| Invoice prices | $85 a week more ▲ 6 up, 1 down 9 invoices this week, every line against last week’s. Avocados are $48 of it. |
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Labor. Two cashiers rang 16 orders from 3 to 5 PM: $70 of counter labor on $275 of sales. The second cost $35. Invoices. Avocados hit $52 a case on Monday’s Rojas Brothers Produce invoice, $44 last week; six cases a week is $48 more. A side of guac now costs $1.30, up from $1.15, and still sells for $2.50, on about 280 sides a week. Carnitas. Tuesday used 14 lb of pork butt, leaving 26; you run out Thursday dinner. Through Saturday you need 76, with Friday’s catering; 60 lb more leaves 10 to spare. Reviews and competition. 12 new reviews average 4.6; two called pickup slow at noon, your 40-order hour. Fuego Burrito opened a block away Saturday; lunch did 96 orders against a usual 97. Events and weather. Friday’s football game nearby ends around 9:30. The last three games each brought about 41 orders after 9:30, about $710. Sunny all week. CATERING AND PARTIES · WHAT’S BOOKED | Friday 11:30 | 40 people Office catering, confirmed, about $700. |
| Saturday 6 PM | 25 people Patio birthday party, deposit paid. |
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FROM THE LOGBOOK · LAST NIGHT’S CLOSE Out of horchata at 7:40. Fryer 2 runs hot, maintenance called. Ana, closing manager, 10:20 PM. 17 orders came after 7:40; 1 in 3 takes a horchata, so about 6 lost at $3.50. |
MENU SANDBOX · TRY IT BEFORE IT GOES ON THE MENU | Delivery app prices 15% above counter. After the apps’ cut, if orders hold. | +$420 a week |
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THE ACTION LIST · TODAY, IN ORDER | 1. | Raise: Every DoorDash and Uber Eats price 10% today, about $280 a week if orders hold. |
| 2. | Send: The second 3 to 5 PM cashier home at 3. About $245 a week. |
| 3. | Bag: Put an "order direct and save" card in every bag. Move 5 app orders a day to your own site: about $4.25 more each than the app pays you, about $150 a week. With step 1, about $360 a week in all. |
| 4. | Raise: A side of guac to $3.00 today. About $140 a week. |
| 5. | Staff: One extra person Friday 9:30 to 11, $26 of labor, so about 41 after-game orders, $710, don’t back up the line. |
| 6. | Pick up: 60 lb of pork butt today; 20 lb goes to Friday’s $700 catering, packed by 11:00 Friday. |
| 7. | Fix: Fryer 2 runs hot. Get the maintenance time by 10; if it’s down Friday, the $700 catering’s chips go on Fryer 1. |
| 8. | Stage: Pickups ready by 11:45; noon is about $690 an hour. |
| 9. | Make: A second horchata batch by 5 PM; running out lost about $20 last night. |
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Ask Syphor anything: “How much did delivery apps take last month?” LETTERS TO THE EDITOR Love thisSomething’s offDiscuss in Syphor →SAMPLE EDITION · CASUAL · SINGLE STORE · FICTIONAL RESTAURANT, FICTIONAL NUMBERS. YOURS RUNS ON YOUR OWN. |